Senior Product Marketing Manager

Intuit - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Marketing Manager at Intuit Mailchimp will play a crucial role in developing and executing sales enablement programs aimed at enhancing sales-assisted revenue performance and driving business growth. This position requires collaboration with various teams, including Product Marketing, Global Sales, Customer Success, and Onboarding, to ensure that sales professionals are equipped with the necessary resources for successful customer engagement. The ideal candidate will have a strong background in enablement, product marketing, and B2B marketing, along with the ability to create impactful sales enablement materials.

Responsibilities

• Work cross-functionally with product marketing, sales, global training and other key stakeholders to ensure our sales professionals and broader commercial teams are equipped with the necessary resources to drive successful customer engagement and increase revenue.
• Create compelling, value-driven stories and translate them into enablement assets, such as pitch decks, one-pagers, demo narratives, for our commercial teams.
• Ability to create externally-facing assets leveraging commercial insights, claims, customer stories, value props, that support regional sales team's needs.
• Produce and maintain a library of email templates to support outbound sellers and increase productivity.
• Collaborate with product marketing on Go-To-Market and sales readiness efforts such as product launches and campaigns.
• Own key sales communications and updates, particularly the internal-facing newsletter, updates via Slack, etc.
• Drive a culture that celebrates sales successes by highlighting sales wins internally and calling out best practices.

Requirements

• Compelling communicator: create messaging and enablement assets that resonate with the audience through persuasive language, storytelling, and a customer-centric approach to help advance the sales process.
• Analytical: Exceptional analytical and strategic thinking skills
• BA/BS degree in business or marketing or relevant certifications in Product Marketing, Content Marketing, or Enablement
• Prior experience in product marketing roles with a focus on B2B content creation to support the enablement of global and regional sales teams.