Senior Product Marketing Manager

$142,300 - $142,300/Yr

Abnormal Security - Bodega Bay, CA

Full-time - Mid Level

Bodega Bay, CA

Publishing Industries

About the position

Abnormal Security is looking for a Senior Product Marketing Manager with a strong background in cybersecurity to enhance its Product Marketing team. This role is pivotal in crafting strategic messaging and positioning for the company's products, particularly focusing on Inbound Email Security. The Senior PMM will collaborate across various teams to ensure effective communication and execution of marketing strategies that drive demand and revenue.

Responsibilities

• Create compelling, differentiated messaging and positioning.
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
• Work across the marketing team to drive demand and pipeline for product lines with acquisition and upsell messaging for the multi-phase buyer journey.
• Support incremental updates and feature launches throughout the year with an end-to-end launch strategy.
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.
• Conduct customer research to understand needs and requirements.
• Enable sales teams and channel partners on the joint solution and the value proposition.
• Be a speaker externally.

Requirements

• 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing.
• Written samples of external-facing content for cybersecurity buyers.
• Experience running product launches in a high velocity environment.
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
• Excellent written and verbal communication skills.
• Strategic thinker who is able to get to work quickly and execute independently.
• Ability to effectively influence both internal and external stakeholders across all levels of the organization.
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment.
• A passion for Abnormal's mission and the success of our customers, partners, and community.

Nice-to-haves

• Enjoys public speaking and evangelizing cybersecurity topics.
• Experience with defining GTM strategies at growth-phase cybersecurity companies.

Benefits

• Bonus eligibility
• Restricted stock units (RSUs)
• Comprehensive benefits package