Senior Product Marketing Manager

$160,000 - $185,000/Yr

Bear Robotics - Redwood City, CA

Full-time - Senior

Redwood City, CA

Merchant Wholesalers, Durable Goods

About the position

Bear Robotics is seeking a Senior Product Marketing Manager to lead the marketing efforts for its AI-driven autonomous robots. This role requires a blend of strategic thinking, creative execution, and collaboration to effectively drive product success in the market. The ideal candidate will develop comprehensive marketing strategies, create engaging content, conduct market research, and manage campaigns while ensuring brand consistency and customer engagement.

Responsibilities

• Develop marketing strategies that align with product launch schedules and business goals.
• Produce engaging content for various channels, including website, social media, email campaigns, and print materials.
• Conduct market research to understand customer needs, preferences, and trends.
• Plan, execute, and monitor marketing campaigns, providing insights and recommendations for future improvements.
• Contribute to the development and maintenance of a strong brand identity, ensuring consistency across all marketing materials and communications.
• Engage with customers and gather feedback to refine marketing strategies and improve product offerings.
• Support channel efforts and ensure partners have the necessary information and support for marketing our products effectively.
• Establish clear goals and measures for success for the team and provide feedback to team members.
• Collaborate with other departments like product development, sales, and customer support to align marketing plans with overall business objectives.

Requirements

• Ability to use key metrics and research for decision-making.
• Excellent written and verbal communication skills.
• Experience in market research and data analysis.
• Proficiency in marketing automation tools.
• Strong project management skills.
• Ability to collaborate with engineering and product teams.
• Skilled in creating marketing collateral for technical products.
• Ability to gather and synthesize feedback for marketing strategies.

Nice-to-haves

• Hardware product launch marketing experience
• Previous experience in the robotics industry or a related field.

Benefits

• Competitive salary range of $160K-$185K based on relevant experience.
• Equal Opportunity Employer commitment to diversity and inclusion.