Senior Product Marketing Manager

Full-time - Mid Level

Atlanta, GA

About the position

CallRail is seeking a strategic, curious, and results-focused Sr. Product Marketing Manager to help develop and manage go-to-market strategies for our industry-leading lead intelligence products. This person will help position CallRail for business growth and tell the “Why CallRail” story to businesses across the country. We’re in hyper-growth mode and are looking for someone who thrives in a fast-paced environment. This Sr. Product Marketing Manager will be a key member of the CallRail marketing team and have the opportunity to lead a diverse set of projects, working cross-functionally between product management, marketing, sales, and customer experience. The right candidate will have the ability to grasp and translate technical capabilities into valuable customer benefits and be truly passionate about keeping their finger on the pulse of customer & market needs.

Responsibilities

• Be the expert on our platform, buyers, and target market segments to create solutions-oriented value propositions, positioning and messaging that differentiates CallRail in the lead intelligence space.
• Plan and execute the market launch of new features and releases, leading cross-functional implementation and synchronizing all teams for a successful launch.
• Recommend packaging/pricing strategies and improvements to accelerate CallRail’s new customer acquisition and current customer growth.
• Work with product managers to gain a firm understanding of new product functionality and be the voice of the customer in helping to shape the CallRail roadmap.
• Build strong relationships with all marketing teams to develop strategy, content and tactics, and to test new solutions messaging with target audiences and assess effectiveness.
• Effectively communicate the product value proposition to internal teams and our users so that we are engaging the right people in the best possible way to achieve results.
• Ensure CallRail’s value proposition is fully leveraged in developing content for product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.
• Partner with and support our sales, customer experience, and support channels; train them on the problems we solve for our buyers and users and work with sales enablement to develop internal tools and external collateral.
• Analyze competitor's offerings to identify potential gaps and contribute to CallRail's competitive intelligence.
• Act as the primary thought leader for the products and initiatives you support externally, including speaking engagements and written works.
• Regularly report on sales, marketing, and product adoption and usage metrics providing insights into changes and implications.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, and identify and validate market requirements through interviews, surveys, focus groups and sales data.
• Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis. Bring relevant information to the appropriate product, sales and leadership teams.

Requirements

• BBS/BA and 5+ years experience in a product or strategic marketing role, B2B SaaS experience a plus.
• Ideal candidate has experience marketing AI solutions to SMBs.
• Proven expertise in defining and executing market research, value propositions, positioning, messaging, and pricing.
• Track record of leading product & feature launches and GTM strategies, collaborating cross-functionally to meet revenue goals.
• Ability to work in a fast-paced environment with meticulous attention to detail.
• Superb communication, writing, and follow-up skills.
• Analytical mindset - comfortable manipulating and analyzing data.
• Excellent time management and multitasking skills.
• Confident in collaborating with sales stakeholders, demand and customer marketing, and product teams.

Benefits

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage