Senior Product Marketing Manager

$145,000 - $145,000/Yr

Comscore - Reston, VA

Full-time - Mid Level

Reston, VA

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About the position

The Product Marketing team at Comscore serves as the essential link between customer needs, the product roadmap, and the go-to-market strategy in collaboration with business leads. In the role of Senior Product Marketing Manager, you will be pivotal in leading the product commercialization process for Comscore's suite of digital audience measurement and data products, including MyMetrix and Connected TV solutions. Your responsibilities will encompass conducting competitive analysis, enabling sales, and spearheading thought leadership initiatives that demonstrate how Comscore maximizes the value of cross-platform media investments, ultimately helping customers achieve and surpass their goals. You will thrive in an environment where you can influence product messaging to resonate with customers, creatively address their needs, and adeptly navigate both strategic and tactical business requirements. A fast-paced atmosphere will suit you well, as you possess a collaborative spirit and a passion for storytelling through data. Your role will involve leading the go-to-market launch of new digital measurement product releases, features, and initiatives, while managing the cross-functional implementation of the launch plan. You will also develop differentiated product positioning and value propositions through customer-centric messaging and marketplace intelligence. In collaboration with the Demand Generation team, you will build impactful marketing programs aimed at increasing awareness of Comscore's digital audience measurement solutions and driving product adoption. Ensuring sales readiness will be a key focus, as you produce internal and external product-related content, including product sheets, case studies, presentations, sales training, and partner communications. As the expert on television measurement products and related industry initiatives, you will also support the creation of thought leadership materials such as blogs, eBooks, reports, videos, and webinars.

Responsibilities

• Lead the go-to-market launch of new digital measurement product releases, features, and product initiatives.
• Manage the cross-functional implementation of the launch plan.
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence.
• Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's digital audience measurement solutions and increase product adoption.
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training, and partner communications.
• Serve as the expert on television measurement products and related industry initiatives.
• Develop and support the creation of thought leadership materials including blogs, eBooks, reports, videos, and webinars.

Requirements

• 5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience on the publisher or advertising agency side with video or television-related products.
• Thorough understanding of the television advertising buying and selling process, and associated data decision-making tools (e.g., Nielsen, ComScore).
• Understanding of television data collecting methodologies and applied usage for both linear and VOD.
• Understanding of attribution and ad exposure measurement is a plus.
• Experience building and executing marketing and go-to-market plans and campaigns.
• Strong writing, presentation skills, and analytical orientation - must love data and be able to articulate the business impact.
• Excellent interpersonal skills to interact with cross-functional teams and external partners; people manager experience is a plus.
• Enthusiastic self-starter with an ability to manage multiple projects and capable of flourishing in a fast-paced and dynamic environment.
• Be forward-thinking, well organized, and have an obsession for detail.

Nice-to-haves

• Experience in the media measurement industry.
• Familiarity with digital marketing strategies and tools.
• Knowledge of audience segmentation and targeting techniques.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional development and growth.
• Collaborative and inclusive work environment.
• Flexible work arrangements including remote options.