Senior Product Marketing Manager

Proofpoint - Boise, ID

Full-time - Senior

Boise, ID

5,001-10,000 employees

Administrative and Support Services

About the position

The Senior Product Marketing Manager at Proofpoint will lead the go-to-market strategy for the Security Awareness product and services, focusing on a high-growth market. This role requires a deep understanding of buyers and competitors, and involves collaboration with product management, sales, and marketing to create impactful marketing assets and drive business growth. The position emphasizes the importance of being a thought leader in the human risk management domain and requires strong communication and leadership skills.

Responsibilities

• Be the expert on security awareness buyers - who they are, how they buy, and their buying criteria
• Build strong working relationships across product management, corporate marketing and sales to design and execute the go-to-market strategy that drives measurable success
• Establish yourself as a thought leader in the rapidly transforming human risk management domain
• Create compelling messaging and content (webinars, blogs, solution briefs, presentations, etc.) that highlights differentiated value to reach the target buyers
• Coordinate with sales leadership to define sales support initiatives; create and deliver effective enablement content
• Plan the launches of new releases, and manage cross-functional implementation of the plan
• Present at industry events, customer briefings, and sales training; be the primary thought leader for the products/solutions/services you support
• Explore growth opportunities by aligning our GTM strategy with channel partners

Requirements

• 6+ years of product marketing experience to enterprise security
• BS/BA required, preferably in business or technical concentration
• Proven experience marketing to enterprises and technical buyers
• Demonstrated ability to converse across technical and sales audiences with a concise message
• Passion for knowing your market and translating that expertise to actionable go-to-market plans
• Analytical mindset with ability to execute tactically; work independently and manage multiple priorities and projects
• Demonstrated leadership skills and highly developed interpersonal skills to lead, manage and inspire a diverse team
• Ability to articulate the unique value propositions at both the granular product level and the broader solution level
• Proven to be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

Benefits

• Flexible time off
• Robust well-being program providing 4 global wellbeing days per year
• 3-week work from anywhere option