Senior Product Marketing Manager

Sisense - New York, NY

Full-time - Mid Level

New York, NY

251-500 employees

Publishing Industries

About the position

The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies that drive product adoption and revenue growth. This role involves collaborating with cross-functional teams to create compelling product messaging, positioning, and go-to-market strategies. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a passion for understanding customer needs.

Responsibilities

• Develop and implement product marketing strategies to drive product adoption and revenue growth.
• Collaborate with product management, sales, and customer success teams to create effective go-to-market plans.
• Conduct market research to identify customer needs and competitive landscape.
• Create compelling product messaging and positioning that resonates with target audiences.
• Develop sales enablement tools and training materials to support the sales team.
• Analyze product performance and customer feedback to inform future marketing strategies.

Requirements

• 5+ years of experience in product marketing or related field.
• Strong understanding of product marketing principles and best practices.
• Excellent written and verbal communication skills.
• Proven ability to work collaboratively in a cross-functional team environment.
• Experience with market research and competitive analysis.

Nice-to-haves

• Experience in the technology or software industry.
• Familiarity with digital marketing strategies and tools.
• MBA or advanced degree in marketing or business.

Benefits

• Health insurance coverage
• 401k retirement plan
• Flexible work hours
• Professional development opportunities
• Paid time off and holidays