Senior Product Marketing Manager

Proofpoint - Irvine, CA

Full-time - Mid Level

Irvine, CA

501-1,000 employees

Administrative and Support Services

About the position

The Senior Product Marketing Manager at Proofpoint will lead the go-to-market strategy for the Security Awareness product and services, focusing on a high-growth market. This role requires a deep understanding of buyers and competitors, and involves collaboration with product management, sales, and marketing to create impactful marketing assets and drive business growth. The position emphasizes the importance of being a strategic thinker and a collaborative team player, dedicated to ensuring product differentiation and market leadership.

Responsibilities

• Drive go-to-market strategy for Proofpoint Security Awareness products and services.
• Become the expert on security awareness buyers and their buying criteria.
• Build strong relationships across product management, corporate marketing, and sales to execute the go-to-market strategy.
• Establish thought leadership in the human risk management domain.
• Create compelling messaging and content to highlight differentiated value.
• Coordinate with sales leadership to define sales support initiatives and create enablement content.
• Plan and manage the launches of new releases and cross-functional implementation.
• Present at industry events, customer briefings, and sales training as the primary thought leader.

Requirements

• 6+ years of product marketing experience in enterprise security.
• BS/BA required, preferably in business or technical concentration.
• Proven experience marketing to enterprises and technical buyers.
• Strong analytical mindset with the ability to execute tactically and manage multiple projects.
• Demonstrated leadership skills and highly developed interpersonal skills.
• Ability to articulate unique value propositions at both product and solution levels.
• Strong public speaking and writing skills.

Nice-to-haves

• Experience in cybersecurity or related fields.
• Familiarity with human risk management strategies.
• Previous experience in a high-growth technology company.

Benefits

• Flexible time off
• Robust well-being program with 4 global wellbeing days per year
• 3-week work from anywhere option
• Competitive salary
• Variable pay and/or equity options