Senior Product Marketing Manager

$122,000 - $209,000/Yr

Koninklijke Philips N.V - Bothell, WA

Full-time - Senior

Bothell, WA

Ambulatory Health Care Services

About the position

Philips Ultrasound is seeking a Senior Product Marketing Manager to lead the execution of a global marketing strategy for a new Point of Care Ultrasound (POCUS) solution in obstetrics, specifically designed to meet the needs of underserved geographies. In this pivotal role, you will collaborate closely with large global Non-Governmental Organizations, such as the Gates Foundation, to ensure that the marketing strategy aligns with the needs of these communities and key markets. Your responsibilities will include defining and executing the global marketing strategy, launching new product introductions, and ensuring market readiness for these products. You will support key markets by driving brand awareness and demand generation campaigns, as well as facilitating deal closures. An essential part of your role will be to optimize the channel strategy, which includes price and margin optimization, direct and indirect channel management, and training in collaboration with market organizations. Additionally, you will be responsible for improving and maintaining customer relationships, including with Key Opinion Leaders (KOLs). By leveraging customer insights and continuous feedback, you will provide valuable input that shapes and prioritizes product features and value propositions. To be successful in this role, you should have a strong background in marketing, sales, or product development, preferably within the OBGYN sector, with at least 10 years of experience. Excellent communication, presentation, and interpersonal skills are crucial, as is the ability to influence stakeholders at all levels of the organization. A collaborative mindset is essential for working effectively with cross-functional teams, including product management, marketing, research, and M&A resources to develop new propositions. A bachelor's degree is required, with an MBA or other master's degree preferred in marketing, business, or a related field. You should also have a proven track record of growing global businesses and possess a bold and ambitious mindset.

Responsibilities

• Define and execute the global marketing strategy for a new POCUS solution in obstetrics.
• Launch and ensure market readiness for new product introductions.
• Support key markets with brand awareness and demand generation campaigns and facilitate deal closures.
• Optimize the channel strategy, including price and margin optimization, direct and indirect channels, and training.
• Improve and maintain customer relationships, including with KOLs, based on customer insights and feedback.
• Provide input that shapes and prioritizes product features and value propositions.

Requirements

• 10+ years of experience in marketing, sales, or product development, preferably in OBGYN.
• Excellent communication, presentation, and interpersonal skills.
• Ability to influence stakeholders at all levels of the organization.
• Collaborative mindset to work with cross-functional teams.
• Bachelor's degree required; MBA or other master's degree preferred in marketing, business, or a related field.
• Proven track record in growing global businesses.
• Bold and ambitious mindset.

Benefits

• Generous PTO
• 401k with up to 7% match
• HSA with company contribution
• Stock purchase plan
• Education reimbursement
• Annual incentive bonus
• Sales commission or long-term incentives