Senior Product Marketing Manager

About the position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. This position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers, like glucose, to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their health. We are seeking a Senior Product Marketing Manager to be a driver in developing growth strategies in collaboration with strategic partners. Reporting to the Director of Product Marketing, this role will bring a collaborative mindset to the growing Lingo team and directly manage, plan, and implement co-marketing strategies with key partners. To be successful in this role, you must enjoy developing and implementing marketing approaches that create win-win opportunities on a Global scale. This role will collaborate with Lingo Brand Marketing, Commercial and Product teams.

Responsibilities

• Manage the strategy, development and execution of new partnership marketing opportunities with Lingo.
• Recommend and execute plans with internal and partner collaboration.
• Build Global strategy with consideration and understanding of regional nuance.
• Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy.
• Represent Lingo with expert and engaging communication.
• Define go-to-market strategies that drive mutual business goals and relationship value.
• Collaborate with regulatory and medical affairs teams to ensure product accuracy throughout partner activations.

Requirements

• Bachelor's degree
• 8+ years professional experience
• Experience building and executing partnership marketing strategies.

Nice-to-haves

• Experience launching and developing a new category
• Experience in digital health tech
• Understanding of marketing and selling under FDA regulation
• Strong interpersonal skills and customer mindset
• Experience delivering measurable, multi-channel, growth strategies
• Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget
• Ability to communicate at multiple levels and represent Abbott with partners; strong verbal and written communication

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.