Senior Product Marketing Manager

Ivanti - South Jordan, UT

Full-time - Mid Level

South Jordan, UT

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager at Ivanti will be responsible for driving go-to-market strategies for the Neurons Platform and related products. This role involves developing effective messaging for various stakeholders, supporting field and partner enablement, and promoting Ivanti's IT & Security solutions. The position requires a deep understanding of market trends and customer needs, as well as the ability to craft compelling narratives that resonate with target audiences.

Responsibilities

• Demonstrate a comprehensive understanding of market trends, competitors, and customer needs.
• Promote Ivanti's solutions via presentations, blogs, and events to generate awareness and interest.
• Construct persuasive value-based messaging that showcases product differentiation.
• Utilize strategic go-to-market tactics and partner with lifecycle marketing teams to reach target audiences.
• Create engaging content to drive understanding and decision-making.
• Partner with the sales enablement team to educate and empower sales and partner networks.

Requirements

• 5-7+ years in B2B product marketing in one or more technical product categories.
• Experience in establishing a clear understanding of customer needs and wants.
• Experience in developing product positioning and messaging.
• Experience in creating compelling marketing assets.
• Experience in developing and executing go-to-market strategies.
• Experience in identifying and monitoring competitive intelligence.
• Experience in utilizing data to inform product development and marketing decisions.
• Experience in managing product launches.
• Strong persuasive written and verbal communication skills and presentation skills.

Nice-to-haves

• Deep knowledge in endpoint management.
• Experience in platform marketing, AI, and automation preferred.
• Multi-product solution development and marketing experience in new market categories.
• Experience with SaaS solutions and transformation models.
• Highly skilled at concise content creation.

Benefits

• Professional development programs
• Diversity and inclusion initiatives
• Flexible work environment
• Health and wellness programs