Senior Product Marketing Manager

Veson Nautical - Boston, MA

Full-time - Senior

Hybrid - Boston, MA

Water Transportation

About the position

Veson Nautical empowers the global maritime industry to navigate the ever-growing complexity on all sides of the trade. By combining trusted maritime data with purpose-built solutions, our IMOS Platform is trusted by the largest marine freight buyers and sellers to manage risk and maximize profit. Veson Nautical is bringing several new solutions to market, and we are looking for a customer-centric Senior PMM to work cross-functionally to successfully launch and grow these new products. As Product Marketing is a newly formed and growing function at Veson, this is a tremendous opportunity to help build and shape PMM at an industry-leading organization. This highly-visible role will work closely with product, sales, marketing, and professional services. Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will own all PMM functions for their products, including: GTM strategy and launch, positioning and messaging, sales enablement, collateral, and more.

Responsibilities

• Go-to-Market Strategy and Launch
• Drive and support the end-to-end launch process
• Partner with the product team to align on the product shaping and strategy, clearly defining the problem we are solving, who this solution is for, and how it's differentiated in the market today.
• Work cross-functionally to build and define a launch strategy to bring in new customers and drive adoption with existing clients.
• Help shape the story and content tailored to different market segments and personas that will be used across a variety of sales and marketing materials.
• Synthesize complicated product functionality into simple, easy-to-understand value propositions that will resonate with target audiences.
• Partner with sales enablement and content teams to deliver high-impact sales tools to empower the sales team to market and sell more effectively.
• Support Growth and Content Marketing teams on product-related campaign strategies and messaging.
• Conduct customer and market research to understand buyer and user challenges and opportunities.
• Establish and track KPIs for product launches to measure performance and success

Requirements

• 7+ years of product marketing experience at a high-growth, global technology/SaaS organization
• Strong track record of successfully launching and growing new products
• A history of building strong relationships across product, sales, marketing and the rest of the organization
• Exceptional written and oral communication skills
• Comfort with navigating ambiguity and using data to make decisions.
• Naturally seeks input from others to improve the quality of their work
• A creative problem solver with an appetite to always be learning and improving
• Proven track record of successfully prioritizing projects to focus on the most important initiatives for the team and business
• Full-cycle PMM experience preferred
• Undergraduate degree required. MBA or graduate degree is a plus

Nice-to-haves

• Previous experience being one of the first PMMs in an organization
• Maritime or global freight experience