Senior Product Owner (SFMC Certified)

Humana - Trenton, NJ

Full-time - Mid Level

Hybrid - Trenton, NJ

Insurance Carriers and Related Activities

About the position

The Senior Product Owner at Humana will play a crucial role in the Marketing Regulatory and Operational Communications (MROC) team, focusing on the technical aspects of marketing campaigns. This position requires a Salesforce Marketing Cloud Email Specialist certification and involves leading the development of technical requirements, coordinating with marketing strategy teams, and ensuring high-quality execution of marketing communications. The role emphasizes collaboration, problem-solving, and the ability to manage multiple stakeholders effectively.

Responsibilities

• Coordinate with the Marketing Strategy Team to translate requirements into architecture for marketing campaigns.
• Prioritize activities across development and operations for high-quality execution.
• Lead the delivery development team to achieve tasks and milestones.
• Identify enhancements to messaging to align with business strategy and goals.
• Plan and lead design review sessions with the development and delivery team.
• Collaborate with cross-functional teams to develop integrated solutions and resolve dependencies.
• Identify opportunities to simplify, automate, and consolidate processes across business lines.
• Provide progress updates and manage delivery risks or issues with cross-functional teams.
• Research potential pre and post-production issues and assist in resolution.
• Support and execute release planning activities and escalate infrastructure issues as needed.
• Promote best practice solutions to reduce costs and improve adoption.
• Coach and provide development guidance to delivery team members.

Requirements

• Bachelor's degree or higher in Marketing, IT, Business, or equivalent related experience.
• Salesforce Marketing Cloud (SFMC) Email Specialist certification.
• 4+ years of experience in communications, marketing, product ownership, or related fields.
• 2+ years of hands-on experience with the SFMC platform.
• Experience with multi-channel marketing communications.
• Requirements documentation and story creation experience.
• Excellent verbal, written, and presentation skills.
• Experience with Lucid or a similar tool.
• Demonstrated skills in leading and influencing cross-functional teams.
• Passion for improving consumer experiences.

Nice-to-haves

• Experience with Aprimo, ADO, and/or EMME.
• Previous end-to-end communication experience within Humana.
• Agile experience.
• Additional SFMC certifications.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities