Senior Product & Solutions Marketing Manager

$100,000 - $135,000/Yr

Check It Out - Chicago, IL

Full-time - Mid Level

Chicago, IL

Apparel Manufacturing

About the position

The Senior Product & Solutions Marketing Manager at Nexxen is responsible for driving go-to-market strategies for the company's programmatic advertising solutions. This role involves crafting differentiated positioning and messaging, launching new products, and training commercial teams on how to effectively market Nexxen's offerings. The position requires a strategic mindset to adapt to changing business needs and to collaborate with various teams to ensure successful product launches.

Responsibilities

• Own the go-to-market strategy for new product launches and continued marketing on existing products including product positioning, messaging, differentiators, and competitive analysis.
• Partner with teams in the UK and Australia to localize product launches for the APAC & EMEA regions.
• Drive key strategic efforts to grow the Nexxen business, including creating company narratives, positioning/messaging, one sheets, wiki pages, pitches, marketing plans, naming, competitive intelligence, playbooks, articles, and RFPs.
• Lead feedback collection and insights creation to advise Nexxen teams on market needs, industry trends, and product roadmap recommendations.
• Be a strategic partner to US & Canadian commercial teams, understanding sales strategy and customer feedback to adapt go-to-market campaigns and marketing plans.
• Provide sales support for RFPs/RFIs, client meetings, and presentations.
• Build cross-functional relationships with and advise senior Nexxen stakeholders.
• Collaborate with cross-functional team members including Design, Product, Partnerships, Ops, and Marketing to garner alignment and deliver successful product launches and solutions packages.

Requirements

• BA/BS in Business, Marketing or equivalent training or experience
• Minimum of 5+ years in media, marketing or digital advertising
• 2+ years of experience in a Product and/or Marketing role in a start-up, media, tech, or advertising environment
• 2+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus
• Ability to translate complex capabilities and ever-evolving ecosystems into clear, differentiated offerings
• Strong written, oral and presentation skills, including trainings, RFI's, RFP's, development and delivery of presentations and client communications
• Experience training and educating large teams, notably with sales and go-to-market focus
• Effective project management with global, cross-functional groups and stakeholders including senior-level executives
• Passion for innovation and solid understanding of advertising technologies, products, and business trends
• Able to quickly respond to changing business needs, priorities and timelines
• Curious, analytical, and data-driven
• Structured and strategic thinker
• Great focus and attention to detail
• Ability to multi-task efficiently

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• 401(k)
• Employee Assistance Program (EAP)
• Parental leave
• Unlimited vacation
• Company-paid holidays