Senior Product Strategy & Marketing Manager, Creative Insights - New York

$128,000 - $290,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Strategy & Operations Manager for the Ads Creative & Ecosystem Monetization team at TikTok will focus on building innovative products that empower advertisers with actionable insights. This role involves collaboration across various teams to enhance ad effectiveness and drive innovation in creative and influencer marketing. The manager will leverage advanced methodologies to improve marketing measurement and optimize performance for advertising clients.

Responsibilities

• Empower market and product development through creative and influencer marketing methodologies.
• Enhance advertiser ad effectiveness and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.
• Drive the creative process, improving inspiration, production, and diagnostic capabilities for advertising clients via industry research, creative insights, and creator analysis.
• Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.
• Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.
• Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.

Requirements

• Bachelor's degree or above in fields such as Computer Science, Data Science, Business, or equivalent experience.
• 5+ years of experience in product marketing, product strategy, or product operations, with a proven track record of successfully launching GTM plans.
• 3+ years of direct experience with ad delivery systems, creative strategy, or media platform products.
• Demonstrated experience in developing and implementing creative strategies and methodologies that drive innovation and performance across digital marketing and advertising campaigns.
• Expertise in utilizing and developing content understanding labels, categorizing creative content by tone, style, and performance to inform targeted advertising strategies.
• Proven capability in building relationships and collaborating with internal and external stakeholders, including Product Management, Product Marketing, Design, and Data Science teams.
• Proficient in data analysis, with a strong ability to interpret and apply insights.
• Experience utilizing data-driven feedback loops to optimize creative performance, leveraging analytics and performance data to improve ad effectiveness and audience engagement.
• Strong project management experience, particularly in product design and monetizing data and insights.
• Ability to manage multiple projects effectively in a global business environment.

Nice-to-haves

• Experience with AI, content labeling, and audience targeting strategies.
• Proficiency with creative tools and platforms, such as design software (e.g., Adobe Creative Suite), content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements