Senior Project Manager

Datafinity Group - San Jose, CA

Full-time - Senior

San Jose, CA

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Programs Manager will oversee the execution of end-to-end email marketing projects, focusing on strategy, creative feedback, asset management, and performance tracking. This role requires a strong project management background and a deep understanding of marketing processes, particularly in a client-service context, as the manager will work with Fortune 500 companies on global marketing initiatives.

Responsibilities

• Plan and manage end-to-end process of email campaigns, including strategy and creative development.
• Set up, test, and QA email campaigns.
• Build program test plans and perform A/B split testing.
• Partner closely with cross-functional teams to execute campaigns and analyze results.
• Manage creative development with copywriters, designers, and programmers.
• Accurately estimate and track program hours and campaign timelines.
• Build and ensure on-time detailed program schedules from kick-off to deployment.
• Assess and develop strategies to address key business problems in the customer lifecycle.
• Identify key performance metrics to measure success of campaigns.
• Plan and manage multi-channel marketing campaigns, including email, direct mail, push, SMS, and in-product discovery.
• Critically evaluate and size impact of addressing business problems.
• Work with cross-functional stakeholders to deliver an exceptional customer experience.

Requirements

• 5+ years' experience in B2C or B2B email and/or mobile marketing.
• Experience setting up, executing, and measuring lifecycle email campaigns for SaaS products.
• Marketing automation experience (e.g., Eloqua, Marketo, Pardot) required.
• Exceptional execution and project management skills.
• Understanding of email creative best practices.
• Strong analytical and problem-solving skills to understand data sources and campaign performance.
• Ability to manage multiple complex projects and priorities.
• Highly organized and detail-oriented.

Nice-to-haves

• Curiosity and energy for digging into campaign data and leveraging technology.
• Ability to iterate and learn quickly to optimize campaigns.
• Solutions-oriented mindset.

Benefits

• Flexible work hours
• Professional development opportunities
• Health insurance coverage
• Paid holidays