Gba (George Butler Associates) - Lenexa, KS
posted 5 months ago
About the position
The Senior Proposal Marketing Specialist at GBA will play a pivotal role in shaping and executing marketing strategies that align with the company's goals and objectives. This position is designed for a seasoned marketing professional who will provide strategic direction and implement various marketing activities within the marketing department while also supporting other departments and affiliates. The specialist will be responsible for executing a comprehensive marketing plan, managing pursuits, and maintaining and seeking marketing data to support the Life Sciences market's needs associated with project opportunities, branding, events, programs, and other miscellaneous tasks as required. All activities will be performed in alignment with the strategy, vision, and values of GBA Companies. In this role, the Senior Proposal Marketing Specialist will prepare and tailor content for requests for proposals (RFPs) and qualification (RFQs), ensuring that all submissions are of the highest quality. The specialist will also provide recommendations and guidance for project pursuits to enhance the quality of responses. Creativity is key, as the role involves creating remarkable deliverables that are unique and high-quality for various marketing purposes. Additionally, the specialist will produce high-end presentation materials for internal purposes and project pursuits, supporting and leading the strategy while coaching teams during interview preparations. The position requires the specialist to seek information to write project descriptions, gather photography and images, and maintain these assets in the shared drive and CRM. Managing activities for trade shows and events is also a critical responsibility, including coordinating staff participation, sponsorships, and promotional materials. The specialist will work closely with the corporate communications team to provide information on events or projects for internal or external press releases, social media, newsletters, and other communications. Furthermore, the role involves assisting in developing copy for the company website, campaign emails, social media, advertising, and other marketing collateral. The specialist will also prepare award submissions, ensuring high-quality work through thorough review and proofing processes. A proactive approach, initiative, and a commitment to ongoing improvement are essential traits for success in this role, as is the ability to manage and protect the GBA Companies brand.
Responsibilities
- Provide direction and implement marketing strategies and plans to align with marketing KPIs and company goals
- Prepare and tailor content, proofing and editing requests for proposal (RFP) and qualification (RFQ) responses
- Make recommendations and guidance for project pursuits to elevate our responses
- Create remarkable deliverables that are high quality, unique and creative for pursuits and other marketing purposes
- Produce high-end presentation materials and deliverables for internal purposes and project pursuits
- Support/lead the strategy and begin coaching teams during interview preparations
- Create, provide input and strategic direction for marketing collateral for business development and recruiting support
- Seek information to write project descriptions, resumes, and gather photography and images to be maintained in the share drive and CRM
- Maintain and produce narratives to effectively market GBA Companies
- Manage activities for trade show and events, including staff participation, sponsorship, coordination of giveaways, brochures and supporting entertainment, as needed
- Coordinate efforts for client entertainment events with our Business Development staff, as necessary including conference hospitality events and other business functions
- Provide information to corporate communications team on events or projects for internal or external press releases, social media, newsletters/e-blasts, etc
- Assist or develop copy for company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
- Prepare, including writing, proofreading, and editing award submissions
- Ensure high quality work by ensuring proper review and proofing has been completed
- Approach work proactively, take initiative, and consistently ensure ongoing improvement
- Manage and protect the GBA Companies brand
- Other duties as assigned
Requirements
- Minimum of 5 years of marketing, or related experience
- Degree in marketing, journalism, communications or relevant field
- Expertise with a variety of software programs, such as Adobe Creative Cloud - Photoshop, InDesign, and Illustrator
- Experience with CRM, preferably Cosential
- Outstanding organizational and time-management skills
- Excellent communication skills, verbal and written
- Consistently perform work accurately and completely, and in a timely manner
- Positive attitude and timely response to feedback and employee requests
- Consistently show ability to multitask and manage competing deadlines
- Provide quality through attention to detail
- Excellent verbal and written communication skills
- Talent in presenting information concisely and accurately, with keen attention to detail
Benefits
- Opportunities for professional development and growth
- Supportive work environment that celebrates team achievements
- Engagement in community support and environmental protection initiatives
