Senior Public Relations Manager Hybrid

$74,000 - $133,000/Yr

Stanley Black & Decker - Valley City, OH

Full-time - Senior

Valley City, OH

10,001+ employees

Machinery Manufacturing

About the position

The Senior Public Relations (PR) Manager at Stanley Black & Decker will support the Tools & Outdoor (T&O) division, primarily focusing on the DEWALT brand. This hybrid role involves developing and executing PR strategies, managing media relations, and collaborating with various internal teams to enhance brand visibility and engagement. The position requires a deep understanding of the construction industry and trades professionals, along with the ability to communicate complex technical information effectively.

Responsibilities

• Research, write and review news releases, media alerts, bylined articles, fact sheets, white papers, etc.
• Proactively present creative PR initiatives and lead execution of broad campaigns with support and collaboration among several internal stakeholders.
• Prepare and submit entries for all potential product reviews / awards.
• Work in collaboration with global brand and regional marketing teams, as well as other stakeholders including internal communications, government relations, commercial teams, and corporate communications to amplify PR activities and results.
• Plan in-person and virtual SBD-owned events and manage execution with cross-functional teams throughout the organization.
• Ideate and execute a 12-month PR plan.
• Lead ideation and strategic development of story angles beyond product placement with an emphasis on brand storytelling.
• Pitch story ideas and serve as 'the' resource to media contacts in our space.
• Support the planning and execution of third-party media events, trade shows, editor briefings, etc.
• Respond to media inquiries and maintain strong relationships with media, particularly trade media.
• Manage product requests and product trade-out agreements; filter requests to ensure applicable audiences and investments.
• Coordinate media interviews with internal thought leaders.
• Lead and conduct media training within the organization, creating briefing documents as necessary.
• Maintain online newsrooms and prepare media kits as needed.
• Liaise with global counterparts to ensure international campaign alignment and best practices.
• Support issues communications.
• Manage measurement/reporting analytics: measure effectiveness of campaigns, set goals and manage results vs goals on a monthly / quarterly / annual basis.
• Manage vendor relationships and budgets.
• Work closely with corporate PR team and support applicable corporate PR initiatives.
• Keep informed of pertinent industry news.

Requirements

• BA/BS Required; Public Relations, Communications and/or Journalism
• 7+ years of work experience in Public Relations, Marketing; agency experience a plus
• Working in a B2B and/or B2C environment
• Baseline knowledge of construction and the trades is a bonus
• Proficiency in Microsoft Office, and familiarity with Adobe Creative Suite
• Knowledge of Cision, PRNewsWire, Notified, Meltwater or other monitoring and distribution services
• Previous experience working with influencers and/or high visibility campaigns
• Strong oral and written communication skills, and experience with Media Relations
• Self-starter with proven track record of success in Public Relations
• Understanding and interpreting highly technical products into simplified terms

Nice-to-haves

• Experience in managing high visibility campaigns
• Familiarity with digital marketing strategies

Benefits

• Medical, dental, life, vision, wellness program, disability
• 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs