Senior Public Relations Manager

$120,000 - $140,000/Yr

Alo Yoga - New York, NY

Full-time - Mid Level

New York, NY

About the position

Alo is seeking a dynamic and creative Senior Public Relations Manager to lead PR efforts for its fashion division, which includes Beauty, Wellness, and Alo Moves. The role requires a minimum of 6-8 years of PR experience, with a strong focus on media relations in the fashion, wellness, or lifestyle sectors. The Senior PR Manager will develop and execute strategic PR and communications plans, manage media inquiries, and drive brand visibility through innovative campaigns and product placements.

Responsibilities

• Collaborate with the Director of PR to shape and execute strategic communications plans.
• Lead the development and implementation of PR campaigns for Alo's key product lines and events.
• Spearhead integrated media campaigns across digital, social, and traditional media platforms.
• Maintain and expand a network of top-tier fashion, lifestyle, beauty, and wellness media contacts.
• Proactively pitch storylines and secure placements in national, regional, and global outlets.
• Manage media inquiries and position Alo as a leading brand in luxury activewear and wellness.
• Coordinate with global PR agencies, freelancers, and internal teams for cohesive messaging.
• Develop and nurture relationships with stylists and key opinion leaders.
• Oversee VIP marketing strategies to generate buzz around key launches and events.
• Lead PR efforts for in-store events, product launches, and retail activations.
• Plan and support key events such as fashion shows and wellness experiences.
• Lead monthly and quarterly reporting on PR campaigns and analyze key PR metrics.
• Mentor and develop junior PR team members and foster a collaborative environment.
• Work cross-functionally with marketing, digital, and retail teams to ensure integrated communication strategies.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or a related field (or 10+ years of PR experience without a degree).
• Minimum of 6-8 years of PR experience, with at least 3 years in media relations in fashion, beauty, or health & wellness industries.
• Proven track record of creating and executing high-impact PR strategies across various media channels.
• Deep understanding of the fashion and wellness media landscape with established relationships in national and regional outlets.
• Strong written and verbal communication skills with the ability to craft compelling narratives.
• Experience in managing PR events, influencer partnerships, and media activations in luxury and wellness sectors.
• Ability to work in a fast-paced environment while managing multiple projects and priorities.
• Passion for wellness, fitness, yoga, and mindfulness is highly desirable.
• Strategic thinker with a creative approach to solving PR challenges.
• Highly organized and detail-oriented with excellent project management skills.
• Collaborative and positive team player who thrives in a fast-paced environment.
• Willingness to occasionally travel and work weekends for key events.

Nice-to-haves

• Passion for storytelling and staying current on fashion, wellness, and cultural trends.

Benefits

• Performance bonuses
• Long term incentives
• PTO policy
• Progressive benefits