Senior Public Relations Specialist

$71,986 - $119,976/Yr

M&T Bank - Portland, ME

Full-time - Mid Level

Portland, ME

501-1,000 employees

Credit Intermediation and Related Activities

About the position

The Senior Public Relations Specialist will play a crucial role in shaping and executing the external communications strategy for M&T Bank, particularly within the New England Region. This position is designed for a professional who can provide support and counsel to regional leaders and key stakeholders, ensuring that the bank's communications programs and initiatives align with its goals and values. The successful candidate will be responsible for developing and implementing strategies that promote bank-related products, services, activities, decisions, policies, and personnel. This role requires a deep understanding of public relations and the ability to navigate the complexities of external communications in a dynamic environment. In this hybrid position, the Senior Public Relations Specialist will serve as the content manager for the bank's social media platforms, including Facebook, X, LinkedIn, and YouTube. Responsibilities will include recommending strategies, developing, scheduling, and posting content, as well as editing photos and graphics. The specialist will also manage key vendor relationships, including external public relations agencies and technology service providers, while coordinating with internal compliance and marketing departments to ensure all communications are aligned with the bank's standards and regulations. Additionally, the role involves managing, tracking, and analyzing media coverage, producing external communications such as press releases, talking points, speeches, and community news. The specialist will need to anticipate and respond to media inquiries and issues, developing trusted contacts within the organization and with key media, community, and government partners. Coordination with marketing and charitable departments to plan and execute media events, such as press conferences and community sponsorship programs, will also be a key responsibility. The Senior Public Relations Specialist will provide advice and support to other regions and departments, ensuring a cohesive approach to public relations across the bank.

Responsibilities

• Serve as content manager for bank social media platforms, including recommending strategy, developing, scheduling, and posting content.
• Edit photos and graphics for social media and other communications.
• Manage key vendor relationships, including external public relations agencies and technology service providers.
• Coordinate with internal compliance and marketing departments to ensure alignment with bank standards.
• Manage, track, and analyze company media coverage, providing daily and quarterly reports on key media activity and share of voice.
• Produce external bank communications, including press releases, talking points, speeches, community news, and thought leadership articles.
• Anticipate and respond to media inquiries and issues effectively.
• Develop trusted and reliable contacts inside the organization and with key media, community, and government partners.
• Coordinate with marketing and charitable departments to plan and execute media events, including press conferences and community sponsorship programs.
• Provide advice, counsel, and support to other regions and departments in the bank regarding public relations activities.

Requirements

• Bachelor's Degree in a relevant field.
• 4 years of relevant experience, with a minimum of 2 years in public relations.

Benefits

• Medical insurance
• Retirement plans
• Forty hours of paid volunteer time each year
• Competitive pay based on experience and skills