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The Washington Post - Washington, DC
posted 2 months ago
About the position
As a Senior Qualitative Research Analyst at The Washington Post, you will leverage your qualitative research skills and data analysis experience to conduct primary research that provides insights for various business units. Your role will involve understanding audience behavior and preferences, particularly focusing on both core subscribers and untapped younger audiences. You will collaborate with teams across advertising sales, subscriptions, brand marketing, and the newsroom to drive informed business decisions and foster innovative product development.
Responsibilities
- Manage qualitative research projects for clients throughout the organization.
- Conduct usability testing and in-depth interviews to understand audience mental models and improve user experience.
- Support the development of products, platforms, and content that appeal to existing subscribers and younger, diverse audiences.
- Participate in all phases of the research process, including scoping objectives, recommending methodologies, and developing research plans.
- Oversee qualitative research processes including respondent recruitment, scheduling, and incentive disbursement.
- Facilitate creative workshops and brainstorming sessions to generate and refine ideas across departments.
- Help build out the UX process within the Product & Design organization and train product managers and designers on UX research.
- Conduct UX research for complex projects.
- Collaborate with the research team to share key findings and insights throughout the organization.
- Ensure compliance with ethical standards and regulations regarding participant consent and data protection.
Requirements
- Bachelor's Degree and 5+ years of experience in a research role or equivalent combination of experience and education.
- Expertise in qualitative research methodologies including usability testing, focus groups, interviews, ethnographic research, persona creation, and journey mapping.
- Ability to manage and execute all phases of research projects, translating client objectives into research plans and preparing comprehensive reports.
- Ability to interpret complex data and translate it into actionable insights.
- Excellent communication and presentation skills, with experience presenting to cross-departmental audiences.
- Proficiency with UserTesting or other UX research tools and software.
- Comfort with design and prototyping software like Figma, Protopie & InVision.
- Experience with Dovetail or other UX insights repository software.
- Experience with Qualtrics or other online survey tools.
Nice-to-haves
- Experience with or strong interest in subscriptions or e-commerce products, or digital media and news.
Benefits
- Competitive medical, dental and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation and up to three weeks of paid sick leave
- Nine paid holidays and two personal days
- 20 weeks paid parental leave for any new parent
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
