Senior Regional Marketing Manager

Avenue5 - Denver, CO

Full-time - Senior

Denver, CO

Real Estate

About the position

Avenue5 is growing, and we are in search of a senior regional marketing manager to join our dynamic team of Fivers! We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we listen to our associates, recognize them, and give them room to grow. We invest in our associates to help them become the best version of themselves, approach every important decision with our associates in mind, and celebrate our associates' successes while encouraging them to raise the bar even higher.

Responsibilities

• Collaborate with operational leaders and the property marketing team to design a customized, effective strategy for growth at all properties in the regions and/or assigned portfolios.
• Mentor, train, and grow the marketing operations associates in the designated portfolios.
• Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio.
• Apply considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns using both digital and traditional marketing methods/channels.
• Mentor on-site property marketing team in the development of collateral for websites, ILS', Craigslist, Social media and print to serve clients.
• Understand the client's and company's business objectives to ensure maximization of property marketing and performance.
• Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients.
• Understand the market landscape including technology trends, competitor strengths, and weaknesses as they relate to property management.
• Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5's products and services superior in the multi-family property management space.
• Present the marketing strategy and results at the property's quarterly and annual business review meetings.
• Mentor, coach, and provide performance feedback for property marketing associates including regional marketing managers and field marketing specialists within the designated portfolio.
• Collaborate with operations leaders to continue to scale strategies across portfolios to maximize value for our properties and create consistency across common marketing materials for clients and operators.
• Work with property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services.
• Perform other duties as assigned.

Requirements

• Bachelor's degree is required. Master's degree is preferred.
• Seven plus years of experience in direct real estate multi-family marketing within the property management industry is required.
• Five to seven years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry is preferred.
• Five to seven years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required.
• Five to seven years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators is required.
• Five to seven years of experience in Yardi Voyager Marketing Module, RealPage, or other equivalent systems is required.
• Five to seven years of digital, creative, and branding agency experience is required.
• Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred.
• Participation in industry groups is preferred.

Nice-to-haves

• PMP certification is a plus.

Benefits

• Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer.