Senior Research Analyst

FleishmanHillard - Hague, VA

Full-time - Mid Level

Hague, VA

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Senior Research Analyst at FleishmanHillard is a key role focused on providing comprehensive research and analytics support to clients. This position involves consulting with clients to design research that aligns with their business objectives, analyzing data, and delivering actionable insights to enhance communication strategies. The role requires a strong background in both quantitative and qualitative research methodologies, as well as the ability to collaborate effectively within a team to ensure client success in a fast-paced environment.

Responsibilities

• Consult with external clients and recommend research designs that address their needs and align with business objectives.
• Write research proposals and work with research vendors to develop budget estimates.
• Create primary research instruments including survey questionnaires and focus group discussion guides and work with clients on the review and approval process.
• Analyze data, write research reports, and deliver oral research presentations of research findings and conclusions.
• Recommend communications solutions based on the research results.
• Participate in integrated research and analytics assignments, which include the use of social and traditional media monitoring and analytics results.
• Collaborate with internal practice group and industry sector leads to deploy the best research to ensure client success.
• Manage the collection and synthesizing of data for clients across the social PESO (paid, earned, shared, owned) spectrum.
• Use a wide range of media listening/aggregation platforms to conduct necessary research functions.

Requirements

• Five or more years of experience across a broad range of research categories and models.
• Research specialist experienced in all facets of quantitative and qualitative research.
• Experience in customer surveys, research, and analysis, as well as measurement principles in consumer research.
• Results-focused approach and willingness to go the extra mile for clients.
• Ability to be flexible and precise under aggressive deadlines.
• Ability to analyze data and extract the most salient points that provide important audience or market insights.
• Capable of and confident in giving presentations to a variety of audiences.
• Ability to work effectively in a team-oriented environment.
• Proven analytical and deductive reasoning skills; able to translate findings into meaningful positioning strategies.
• Results-focused approach and commitment to consistently meeting and exceeding the highest-quality standards of client service.
• Agency experience is preferred.
• Bachelor's degree is required; master's degree is preferred.

Nice-to-haves

• Agency experience is preferred.