Senior Retail Media Campaign Specialist

Valvoline Global

Full-time - Mid Level

About the position

The Senior Retail Media Campaign Specialist at Valvoline Global will be a key player in the in-house media team, responsible for building and executing large-scale retail media campaigns that align with the company's growth strategy. This role involves managing day-to-day campaign activities, collaborating with various teams, and delivering insights and reports to ensure optimal performance in the Retail Media channel.

Responsibilities

• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and budget pacing.
• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history.
• Utilize the latest technology and best practices to build strategic automation into campaign management and reporting.
• Recommend adjustments in keyword strategies, targeting, touchpoints, and assets to improve retail media performance.
• Stay updated with retail media industry trends and developments.
• Communicate with team and management on campaigns, timelines, and results, collaborating with the marketing team to drive a unified customer experience.
• Liaise with Managed Service Retail media partners to ensure ongoing optimization and success.

Requirements

• Bachelor's degree
• Minimum of 5 years work experience in eCommerce marketing; plus a minimum of 4 years hands-on experience in retail media platforms.
• Skill mastery in executing in retail media platforms.
• Detailed knowledge of retail media account management and current best practices.
• Proven track record delivering campaigns that drive growth and revenue.
• Enthusiasm for performance marketing and eCommerce.
• At least 4 years of digital performance marketing experience in e-commerce/retail search, paid search, PPC, paid social, programmatic, or related field.
• Expert-level hands-on experience in Amazon Vendor Central and Wal-Mart Connect.
• Experience managing budgets and meeting KPIs.
• Strong Excel skills and analytical mindset.
• Strong personal organizational, communication, and prioritization skills.
• Well-honed communication skills and ability to explain complex ideas simply.
• Competitive, humble, with high integrity and self-motivation.
• Ability to collaborate within a team and across the organization.
• Strong desire for learning and exploring new marketplace tools.

Nice-to-haves

• Experience working in Amazon Seller Central.
• Amazon and Walmart certifications.
• Experience with SaaS platforms and bid management platforms.

Benefits

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays
• Employee Assistance Program
• Employee discounts
• Tuition reimbursement
• Adoption assistance