Red Ventures - New York, NY

posted 2 months ago

Full-time - Mid Level
New York, NY
251-500 employees
Insurance Carriers and Related Activities

About the position

Red Ventures is seeking a dynamic and innovative individual to join our team as a Digital Marketing Specialist. In this role, you will be responsible for developing and executing digital marketing strategies that drive brand awareness and customer engagement across various online platforms. You will work closely with cross-functional teams to create compelling content, optimize campaigns, and analyze performance metrics to ensure the effectiveness of our marketing efforts. Your creativity and analytical skills will be essential in identifying trends and opportunities to enhance our digital presence and achieve our business objectives. As a Digital Marketing Specialist, you will be involved in all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content marketing. You will collaborate with designers and developers to create visually appealing and user-friendly digital assets that resonate with our target audience. Additionally, you will monitor and report on campaign performance, providing insights and recommendations for continuous improvement. Your ability to stay up-to-date with the latest digital marketing trends and technologies will be crucial in keeping our strategies relevant and effective. This position offers a unique opportunity to work in a fast-paced environment where you can make a significant impact on our marketing initiatives. You will have the chance to contribute to exciting projects and collaborate with talented professionals who are passionate about digital marketing and innovation. If you are a results-driven marketer with a passion for digital media, we would love to hear from you!

Responsibilities

  • Develop and execute digital marketing strategies to drive brand awareness and customer engagement.
  • Collaborate with cross-functional teams to create compelling content for various online platforms.
  • Optimize campaigns across SEO, SEM, social media, and email marketing channels.
  • Analyze performance metrics and provide insights for continuous improvement.
  • Monitor and report on campaign performance, making recommendations for adjustments as needed.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in digital marketing or a related role.
  • Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
  • Proficiency in analytics tools such as Google Analytics and social media insights.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced environment.

Nice-to-haves

  • Experience with content management systems (CMS) and marketing automation tools.
  • Familiarity with graphic design software such as Adobe Creative Suite.
  • Knowledge of HTML/CSS and basic web development principles.

Benefits

  • Health insurance coverage
  • 401(k) retirement savings plan
  • Paid time off and holidays
  • Professional development opportunities
  • Flexible work hours
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