Senior SEO Analyst, Growth & Content Strategy

$72,100 - $103,000/Yr

Dotdash Meredith

Full-time - Mid Level

Publishing Industries

About the position

The Senior SEO Analyst will play a crucial role in enhancing Dotdash Meredith's content strategy by leveraging strong SEO analytical and technical skills. This position focuses on growing intent-driven audiences across the company's premium lifestyle brands, collaborating with various teams to deliver actionable insights and strategic decisions. The analyst will utilize premier SEO tools and resources to craft and execute SEO tests, improve site performance, and identify growth opportunities.

Responsibilities

• Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith's commerce library and develop growth roadmaps.
• Craft and execute SEO tests to grow knowledge of effective tactics.
• Work with product management to create SEO requirements that improve site performance and user experience.
• Partner with the Data Sciences team to craft algorithms that measure and improve content and search optimization.
• Study search demand to identify content and product growth opportunities.
• Collaborate across teams to implement identified growth opportunities.
• Monitor daily and weekly dashboards to understand search engine trends and the results of projects.
• Monitor and analyze competitors and potential acquisition targets.

Requirements

• 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency.
• Good understanding of intent-driven audiences.
• Track record of delivering and communicating business results from SEO investments.
• Prior experience with working with Skimlinks or Amazon Onsite Associates Program is a big plus.
• Demonstrated entrepreneurial spirit.
• Superior project management skills.
• Exceptional Excel skills.
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases.
• Strong web-development fluency, must be able to write precise technical SEO requirements.
• Writing or editing background is a plus.
• Bachelor's or Master's degree preferably in math, science, business, or computer science.

Nice-to-haves

• Experience with Skimlinks or Amazon Onsite Associates Program.
• Writing or editing background.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance and accidental death & dismemberment insurance.
• Supplemental life and accident insurance.
• Commuter benefits.
• Short term and long term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• Generous 401K savings plan with a company match program.
• 10-12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.