Senior SEO Analyst, Growth & Content Strategy
Meredith - New York, NY
posted 4 days ago
About the position
Dotdash Meredith is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Commerce team to grow intent-driven audiences across Dotdash Meredith's premium lifestyle brands. As the Senior Analyst, you will report to the Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools, and cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with product engineers, editorial teams, and designers to build world-class content experiences and drive measurable results.
Responsibilities
- Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith's commerce library and develop growth roadmaps
- Craft and execute SEO tests to grow our knowledge of effective tactics
- Work with product management to create SEO requirements that improve site performance and user experience
- Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
- Study search demand to identify content and product growth opportunities
- Collaborate across teams to implement identified growth opportunities
- Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
- Monitor and analyze competitors and potential acquisition targets
Requirements
- 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
- Good understanding of intent-driven audiences
- Track record of delivering and communicating business results from SEO investments
- Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus
- Demonstrated entrepreneurial spirit
- Superior project management
- Exceptional Excel skills (are you the go-to Excel person on your team?)
- Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
- Strong Web-development fluency-must be able to write precise technical SEO requirements
- Writing or editing background a plus
- Bachelor's or Master's degree preferably in math, science, business, or computer science
Nice-to-haves
- Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus
- Writing or editing background a plus
Benefits
- Medical, dental, vision, prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- Generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
