Senior SEO Analyst, Growth & Content Strategy

About the position

Dotdash Meredith is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Commerce team to grow intent-driven audiences across Dotdash Meredith's premium lifestyle brands. As the Senior Analyst, you will report to the Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools, and cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with product engineers, editorial teams, and designers to build world-class content experiences and drive measurable results.

Responsibilities

• Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith's commerce library and develop growth roadmaps
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Work with product management to create SEO requirements that improve site performance and user experience
• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
• Study search demand to identify content and product growth opportunities
• Collaborate across teams to implement identified growth opportunities
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
• Monitor and analyze competitors and potential acquisition targets

Requirements

• 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Good understanding of intent-driven audiences
• Track record of delivering and communicating business results from SEO investments
• Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus
• Demonstrated entrepreneurial spirit
• Superior project management
• Exceptional Excel skills (are you the go-to Excel person on your team?)
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Writing or editing background a plus
• Bachelor's or Master's degree preferably in math, science, business, or computer science

Nice-to-haves

• Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus
• Writing or editing background a plus

Benefits

• Medical, dental, vision, prescription drug coverage
• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• Generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance