Senior SEO Content Specialist

Accolade - Seattle, WA

Full-time - Mid Level

Seattle, WA

Ambulatory Health Care Services

About the position

Accolade, Inc. is seeking a Senior SEO Content Specialist to join our team in Seattle, WA. This role is pivotal in executing our SEO content roadmap, which is essential for driving organic growth and user acquisition for plushcare.com. The Senior SEO Content Specialist will report directly to the SEO Director and will be responsible for overseeing the entire content creation process, from ideation to execution. This position requires a highly organized and detail-oriented individual who can manage multiple content campaigns and deadlines efficiently. In this role, you will plan, copyedit, and optimize engaging and user-friendly content tailored for plushcare.com. You will collaborate closely with the clinician and legal teams to ensure that all content is approved and revised appropriately, managing projects effectively from inception to completion. Additionally, you will work alongside design, marketing, vendors, and clinical editorial teams to ensure that all content aligns with our brand voice, tone, and style guidelines. A significant part of your responsibilities will include conducting SEO keyword research and analysis to create evidence-based and authoritative content on various health topics and services. You will perform content audits, gap analysis, and keyword research to identify content opportunities and enhance SEO performance. Monitoring and measuring content performance using analytics tools will also be a key aspect of your role, as staying updated on the latest trends and best practices in content strategy, health communication, and digital marketing is crucial for success in this position.

Responsibilities

• Plan, copyedit and optimize engaging and user-friendly content for plushcare.com.
• Work with the clinician and legal teams to approve and revise content, project managing effectively from inception to completion.
• Collaborate with design, marketing, vendors and the clinical editorial teams to ensure content is aligned with the brand voice, tone and style guidelines.
• Conduct SEO keyword research and analysis to create evidence-based and authoritative content on various health topics and services.
• Perform content audits, gap analysis and keyword research to identify content opportunities and improve SEO performance.
• Measure and monitor content performance using analytics tools.
• Stay updated on the latest trends and best practices in content strategy, health communication and digital marketing.

Requirements

• 2-5 years of relevant experience in SEO content marketing.
• A bachelor's degree is required.
• Experience reading, researching and editing healthcare topics with a related education/certification is a plus.
• Highly proficient oral and written communication skills with examples of prior content creation, from ideation to execution.
• Data-driven with a solid understanding of key content metrics.
• Strong analytical and strategic thinking skills.
• Efficient researcher capable of conducting keyword research, competitor analysis, and content audits using relevant tools and best practices.
• Experience in copyediting and partnering with writers to craft high-quality content that suits audience needs, matches brand voice, and complies with SEO standards.
• Collaborative and communicative team player who can work effectively with other content creators, designers, physicians, therapists, developers, marketers, and stakeholders.

Nice-to-haves

• Experience in healthcare content creation and editing.
• Familiarity with SEO tools and analytics platforms.

Benefits

• Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
• HDHP medical plan with generous employer contributions towards an HSA.
• 401(k) Retirement Plan with matching employer contributions.
• Paid Time Off.
• Generous Holiday Schedule + 5 floating holidays.
• 18 weeks of paid parental leave.
• Subsidized commute.