Senior SEO Copywriter

Helium 10 - Chicago, IL

Full-time - Mid Level

Chicago, IL

About the position

Helium 10 is seeking a Senior SEO Copywriter to lead the creation and optimization of impactful content aimed at Amazon and Walmart sellers. This role involves managing the content roadmap, ensuring high-quality written assets that resonate with target personas, and driving complex content initiatives to elevate the Helium 10 brand. The ideal candidate will possess a strong understanding of SEO strategies and best practices, along with the ability to craft compelling narratives that support sellers in their business journeys.

Responsibilities

• Oversee and execute the SEO content roadmap, writing and optimizing website content, product descriptions, blog posts, case studies, video scripts, whitepapers, landing pages, and other marketing content.
• Independently review and edit copy for accuracy, grammar, and compliance with company and industry best practices.
• Perform in-depth competitive analysis to identify content opportunities based on market research insights.
• Maintain active knowledge of Helium 10 customer personas, product offerings, and best practices for selling on Amazon and Walmart.
• Monitor SEO and marketing trends, SaaS industry developments, and competitors' strategies to keep content relevant and optimized.
• Leverage SEO and digital research tools to uncover search trends for integration into written content.
• Lead the implementation and ongoing optimization of on-page SEO elements to enhance search engine visibility.
• Collaborate with cross-functional teams to develop and execute content calendars and work with the creative team on graphic and video assets.
• Track and analyze key performance metrics using traffic analytics tools, adjusting content strategies to enhance search rankings and drive results.
• Provide actionable insights and strategic recommendations to stakeholders regarding content effectiveness.

Requirements

• Bachelor's degree in English, communications, marketing, or a related field.
• Minimum of 4 years of experience as a copywriter, ideally with in-house experience at a B2B SaaS company.
• Experience leveraging SEO best practices, keyword research, and on-page optimization strategies.
• Excellent writing and editing skills with keen attention to detail.
• Strong time management skills with the ability to handle multiple projects and prioritize effectively.
• Proficiency with tools including WordPress, Ahrefs, SurferSEO, SEMRush, and Google Analytics.

Nice-to-haves

• Foundational knowledge of how selling on Amazon and/or Walmart works.
• Experience in a SaaS or tech company.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave