Senior SEO Manager San Diego, CA, US 12 days agoFull Time

About the position

PeopleConnect is seeking a Senior SEO Manager to drive organic growth across our portfolio of leading People Search brands, including TruthFinder, Intelius, Instant Checkmate, and OmniWatch. Reporting to the VP of Marketing Operations, this will be a high-impact role where you will lead SEO initiatives, optimize sites with millions of pages, and collaborate with cross-functional teams to develop and execute industry-leading SEO strategies. People Search is an award-winning web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our sites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we're constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we're innovative, creative, collaborative, and talented. Together — we work magic!

Responsibilities

• Develop and execute long- and short-term SEO strategies to increase organic traffic, visibility, and conversions.
• Identify SEO growth opportunities by analyzing traffic data and developing clear roadmaps for improvement.
• Lead on-page, off-page, and technical SEO efforts, ensuring best practices are implemented across all brands.
• Oversee site architecture optimization to improve crawlability, indexation, and search engine rankings.
• Manage internal linking structures to enhance organic performance.
• Monitor algorithm changes, competitor strategies, and industry trends such as AI/LLMs, adapting our SEO strategy accordingly.
• Partner closely with the content team to ensure the production of high-quality, SEO-driven content that meets user intent and drives rankings.
• Work with Product, Engineering, and Martech teams to implement SEO recommendations and track performance.
• Support Performance Marketing teams with SEO insights to enhance overall digital marketing efforts.
• Align SEO efforts with CRO (Conversion Rate Optimization) strategies, including A/B testing for landing pages.
• Lead SEO technical audits, identifying and resolving site performance issues affecting search visibility.
• Ensure proper web page tagging, schema markup, and structured data implementation.
• Optimize for mobile SEO, Core Web Vitals, and site speed improvements.
• Work with the SEO engineers to enhance site architecture and user experience for organic traffic.
• Monitor new page creation and ensure compliance with SEO best practices.
• Track key performance indicators (KPIs) and provide data-driven insights on rankings, traffic, and conversions.
• Develop SEO reports and dashboards, presenting findings to key stakeholders.
• Monitor SEO campaigns and proactively report concerns, trends, or opportunities.
• Develop and assist with executing off-page SEO strategies, including link building, brand mentions, and strategic SEO partnerships.
• Collaborate with our content team to develop link-worthy content that attracts high-authority backlinks.
• Manage and mentor junior SEO team members, fostering professional growth.
• Set goals, track progress, and provide ongoing coaching and development.
• Partner with leadership on hiring, team structure, and process improvements.

Requirements

• 5+ years of SEO experience, preferably in large-scale sites with millions of pages.
• Proven track record of driving organic growth and improving search rankings.
• Strong understanding of HTML, CSS, and JavaScript as it relates to SEO.
• Deep expertise in technical SEO, content strategy, and link building.
• Strong analytical skills with experience using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Ability to work cross-functionally with engineering, product, content, and marketing teams.
• Knowledge of CRO, A/B testing, and data-driven decision-making.
• Experience managing and mentoring SEO team members.
• Strong understanding of search engine algorithms, ranking factors, and latest SEO best practices.
• Excellent project management and communication skills.

Benefits

• State-of-the-art office facilities.
• Dog-friendly office with complimentary snacks and beverages.
• Free onsite gym, cold brew coffee and kombucha on tap.
• Company-paid lunches, offsite team events.
• Very competitive salary + generous bonus package.
• 100% company-paid health insurance (Medical, Dental, Vision) for all employees.
• UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement.
• Student Loan Repayment Program, 529 Education Savings Plan.
• Paid Parental Leave, subsidized Dependent Care.
• Training/Education Reimbursement, Paid Parking.
• 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards.