Senior SEO Manager

Verizon Communications - Basking Ridge, NJ

Full-time - Senior

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior SEO Manager at Verizon will lead a small team focused on developing and executing comprehensive search engine optimization strategies. This role emphasizes a data-driven approach to enhance organic search visibility, attract new visitors, and drive conversions across Verizon's Value brands, including Total Wireless, Straight Talk, Visible, Tracfone, and Simple Mobile. The position requires a deep understanding of both content and technical SEO, as well as the ability to collaborate cross-functionally to integrate SEO best practices into various projects.

Responsibilities

• Lead the creation and execution of comprehensive SEO strategies for the e-commerce site.
• Develop and manage a holistic search roadmap that aligns with business objectives, incorporating SEO and paid search strategies.
• Conduct extensive keyword research to identify high-impact keywords relevant to prepaid mobile products.
• Optimize product and category pages, as well as blog content, for targeted keywords.
• Optimize on-page elements and develop an off-page link-building strategy to enhance brand authority and visibility.
• Collaborate with technical teams to ensure optimal website architecture, mobile responsiveness, and page load speeds.
• Utilize analytical tools to monitor website performance and generate actionable insights.
• Partner with content creators to develop high-quality, SEO-friendly content.
• Conduct ongoing analysis of competitor SEO strategies to identify market gaps and opportunities for improvement.
• Work closely with UX/UI teams, designers, and business stakeholders to ensure SEO best practices are integrated into every project.

Requirements

• Six or more years of relevant work experience in SEO, preferably in e-commerce.
• Strong analytical skills and experience with dashboards and reporting involving large datasets.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
• Experience leading a team in a mid to large-scale organization or client engagement.
• Agency management experience.

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of improving organic search rankings and driving sales in competitive landscapes.
• Excellent communication and project management skills.
• Experience in measurement of SEO, Paid Search, or other digital channels.
• Familiarity with relevant web design principles and UX/CX best practices.
• Strong analytical and creative problem-solving skills.

Benefits

• Work from home flexibility with assigned office days.
• Diversity and inclusion initiatives.
• Opportunities for professional development.