Senior SEO Manager

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior SEO Manager at Verizon will lead a small team focused on developing and executing comprehensive search engine optimization strategies. This role emphasizes a data-driven approach to enhance organic search visibility, attract new visitors, and drive conversions across Verizon's diverse portfolio of brands. The position requires deep expertise in both content and technical SEO, as well as collaboration with various teams to ensure best practices are integrated into all projects.

Responsibilities

• Lead the creation and execution of comprehensive SEO strategies for the e-commerce site.
• Develop and manage a holistic search roadmap that aligns with business objectives, incorporating SEO and paid search strategies.
• Conduct extensive keyword research to identify high-impact keywords relevant to prepaid mobile products.
• Optimize product and category pages, as well as blog content, for targeted keywords.
• Optimize on-page elements and develop an off-page link-building strategy to enhance brand authority.
• Collaborate with technical teams to ensure optimal website architecture, mobile responsiveness, and page load speeds.
• Utilize analytical tools to monitor website performance and generate actionable insights.
• Partner with content creators to develop high-quality, SEO-friendly content.
• Conduct ongoing analysis of competitor SEO strategies to identify market gaps and opportunities for improvement.
• Work closely with UX/UI teams, designers, and business stakeholders to integrate SEO best practices.

Requirements

• Six or more years of relevant work experience in SEO, preferably in e-commerce.
• Strong analytical skills with experience in dashboards and reporting involving large datasets.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
• Experience leading a team in a mid to large-scale organization or client engagement.
• Agency management experience.

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of improving organic search rankings and driving sales in competitive landscapes.
• Excellent communication and project management skills.
• Experience in measurement of SEO, Paid Search, or other digital channels.
• Familiarity with relevant web design principles and UX/CX best practices.

Benefits

• Work from home flexibility with assigned office days.
• Diversity and inclusion initiatives.
• Opportunities for professional development.