Senior Social Content Marketing Manager

Rippling People Center Inc. - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Senior Brand Content Marketing Manager at Rippling is responsible for creating and managing impactful brand content that enhances the company's social media presence and drives organic traffic. This role involves crafting engaging content, collaborating with executives, and measuring the effectiveness of social strategies to influence the company's pipeline. The ideal candidate will possess creativity, strategic thinking, and a strong understanding of content marketing and social media dynamics.

Responsibilities

• Create social content targeting business leaders across established and new channels.
• Craft compelling presentations for industry events, customer conferences, and webinars.
• Develop new content and repurpose existing materials, including videos, blogs, and testimonials.
• Ensure messaging aligns with the brand voice and resonates with the audience.
• Measure and report on social media metrics, including brand visibility and engagement.
• Present social media strategies to executives and collaborate with design teams.
• Build executive presence through social channels and content collaboration across teams.

Requirements

• 3-5 years of experience in content marketing and social media.
• Proven ability to engage and build rapport with executives.
• Demonstrated success in leveraging viral trends in previous work.
• Strong video and written communication skills.
• Excellent project management skills with the ability to scale programs.
• Self-starter with a keen interest in understanding audience dynamics.
• Metrics-driven with the ability to work independently.

Nice-to-haves

• Experience with B2B social media marketing.
• A passion for identifying and leveraging upcoming trends.

Benefits

• Competitive salary
• Equity options
• Diverse and inclusive work environment
• Reasonable accommodations for candidates with disabilities