Senior Social Media Manager, Allrecipes

$65,000 - $80,000/Yr

Dotdash Meredith - State College, PA

Full-time - Mid Level

Onsite - State College, PA

Publishing Industries

About the position

The Senior Social Media Manager at Allrecipes is a key member of the digital editorial team responsible for managing and enhancing the brand's social media presence. This role involves overseeing content creation across various platforms, coordinating with editorial teams, and driving audience engagement while increasing on-site referrals. The position requires strong leadership skills to manage a team of Social Media Editors and collaborate with various departments to produce compelling content that resonates with the audience.

Responsibilities

• Oversee Allrecipes' social media channels, posting a high volume of videos and photos daily.
• Grow audiences on Instagram, TikTok, and other platforms while increasing social referral traffic, video views, and engagement.
• Stay updated on social media trends and propose new strategies as appropriate.
• Manage a team of two Social Media Editors, delegating tasks and fostering their career growth.
• Collaborate with sales on sponsored content and execute related projects with staff and freelancers.
• Use metrics reporting tools to create reports detailing social traffic and engagement.
• Oversee and approve production of all social content.
• Ensure an editorial calendar with a mix of content that promotes website stories and drives engagement.

Requirements

• Bachelor's degree in Journalism or related field or equivalent work experience.
• 5 years of digital/social experience, preferably with travel media experience.
• Excellent writing and communication skills.
• Strong management skills in time, priorities, and people.
• Strong knowledge of food media and an interest in food, cooking, and recipes.
• Experience with social media scheduling apps.
• Ability to generate new ideas for engaging followers using visuals, text, video, and platform-specific features.
• Ability to thrive in a fast-paced environment.

Nice-to-haves

• Experience working on sponsored content.
• Familiarity with emerging social media platforms.

Benefits

• Medical, dental, and vision coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance and accidental death & dismemberment coverage.
• Supplemental life and accident insurance.
• Commuter benefits.
• Short-term and long-term disability insurance.
• Health savings and flexible spending accounts.
• Family care benefits.
• Generous 401K savings plan with company match.
• 10-12 paid holidays annually.
• Generous paid parental leave for birthing and non-birthing parents.
• Voluntary benefits such as pet insurance.