Senior Social Media Manager

$130,000 - $130,000/Yr

Moonbug Entertainment - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

About the position

The Senior Social Media Manager at Moonbug Entertainment is a strategic role focused on growing the company's biggest franchises through social media strategy and fan engagement. The position involves building a community of parents and caregivers, creating authentic brand affinity, and nurturing global fanbases. The role requires collaboration with various teams to develop platform-specific strategies and campaigns, establish a unique brand voice, and engage audiences across key social platforms.

Responsibilities

• Develop and implement social media strategies across all platforms in multiple territories
• Create monthly content calendars in line with business requirements
• Build processes and procedures to allow for best practices and efficiencies in social media activities
• Work collaboratively with partners across Platforms, Consumer Products & Experiences, Distribution, Partnerships, and Music to support campaigns, product launches, and promote new content
• Work closely with Community Managers to drive conversation, build insights, and grow audience
• Track, analyze, and report on social media performance in line with set KPIs
• Work closely with internal creative teams as well as agencies to produce all social assets
• Partner with external agencies, influencers, and brand ambassadors to amplify brand presence and fan engagement
• Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management
• Generate unique, engaging, and positive campaign ideas to target the community of parents
• Brief and oversee content creation including photography, dynamic video, written and graphic content

Requirements

• Proven 7-10 years' experience in a social media role, ideally in the entertainment or kids industries
• In tune with UK and US popular culture, particularly around parenting and young kids' interests
• Demonstrated success in growing brands on social, developing communities and fandoms to drive engagement and follower growth
• Deep understanding of social media platforms, tools, and best practices
• Knowledge of social performance metrics and using data insights to drive improvements on TikTok, Facebook, and Instagram
• Creative and innovative thinking, always looking for new ways to engage and delight audiences
• Experience working collaboratively within cross-functional marketing and creative teams
• Proven success in building and optimizing multiple, simultaneous marketing campaigns across different territories
• Excellent organizational and communication skills
• Confidence in dealing with ambiguity
• Strong communication with and management of stakeholders, adapting to different styles and approaches
• Previous experience within a fast-paced, start-up/scale-up environment without defined processes and procedures would be beneficial
• Willingness to work across multiple different time zones (London/Singapore/LA)

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources