Senior Social Media Manager

JPMorgan Chase - Chicago, IL

Full-time - Senior

Chicago, IL

Credit Intermediation and Related Activities

About the position

The Senior Social Media Manager will play a pivotal role in the Commercial Banking Integrated Media Team, focusing on developing and executing comprehensive social media campaigns that align with marketing objectives. This position requires a solution-oriented individual with strong leadership skills, capable of thriving in a fast-paced environment while managing a team of Social Media Marketing Associates. The role involves collaboration with various stakeholders to create effective media plans and explore new opportunities in the social media landscape.

Responsibilities

• Lead, develop and execute comprehensive social campaigns to support all Commercial Banking and Global Corporate Banking initiatives.
• Work closely with integrated media leads from briefing, planning, execution through to campaign reporting and run paid and organic campaigns on LinkedIn.
• Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives.
• Collaborate with marketing team and social media partners (LinkedIn) as well as other social teams within JPMorgan Chase.
• Determine campaign goals and set target key performance indicators to provide strategy, advice and effective solutions to launch social media campaigns.
• Partner with creative teams to ensure creative aligns with content strategy and develop distribution plans for maximum impact.
• Manage internal and external vendors in the development and execution of paid social campaigns.
• Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more.
• Collaborate with key partners across controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements.
• Assist with competitor research and other projects as needed.

Requirements

• Bachelor's degree in a related field.
• 8 years in a digital media role in B2B for large companies with multiple brands and/or lines of business.
• Experience in managing high-functioning teams.
• Knowledge of working within LinkedIn and its capabilities tools.
• Experience managing social media marketing programs.
• Experience in buying and managing paid social media marketing campaigns.
• Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders.
• Strong project management skills with strong time management, organizational, planning and follow-up skills.
• Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
• Advanced skills in Excel and PowerPoint, as well as social media analytics (understanding measurement, benchmarks, campaign reporting).
• Enthusiastic team player who is able to work closely with senior stakeholders across several departments including: banking, research, compliance, legal, technology, communications, marketing, and risk.

Nice-to-haves

• Knowledge of LinkedIn Sales Navigator.
• Social media community management.