Senior Social Media Manager

Hyatt - Chicago, IL

Full-time - Senior

Chicago, IL

Accommodation

About the position

Hyatt seeks an enthusiastic Senior Manager, Digital Content & Marketing to join our Global Brand Team. In this role, you will be collaborating closely with the global brand and digital leaders and instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization. As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally. The Senior Manager will serve as an advocate for five brands in the Hyatt portfolio: Grand Hyatt, Hyatt Regency, Hyatt Place, Hyatt House, and Hyatt Studios. They will be responsible for developing & executing digital and social content and media strategies in partnership with brand team members, agency partners, and other internal content and digital stakeholders. This person will drive ideas from conception through to execution and market our brands in a way that is relevant to today's culturally connected guests. Taking a data-driven approach to content strategy and media planning, they will develop and execute impactful campaigns and content across owned and paid channels, ensuring the look, feel, and voice of our brands show up authentically and consistently. This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

Responsibilities

• Plan, manage, and execute digital and social content for five of Hyatt's brands.
• Create and publish content strategy and plans, taking input from multiple data and stakeholder sources to ensure content is strategically aligned to business and brand vision.
• Educate hotels and colleagues supporting hotels on brand-level content strategy and provide them with tools, resources, and guidance to be brand-aligned.
• Manage the development/execution of social and digital-first photography and video content, leveraging content creators, influencers, freelancers, and agency partners.
• Work with copywriters and designers to ensure all content is engaging, informative, and on-brand.
• Collaborate with Senior Brand Managers and paid digital media team to plan campaigns and ensure a holistic approach to digital media presence.
• Identify new opportunities to develop social and digital-first brand activations as part of broader integrated brand campaigns.
• Deliver innovative, best-in-class campaigns to meet channel growth goals, ensuring omnichannel efforts are fully optimized.
• Maintain a deep understanding of digital and social metrics and manage ongoing reporting.
• Provide digital and social thought leadership and work collaboratively with brand, digital, and social media teams from around the world.

Requirements

• Minimum of 9-11 years of experience in brand marketing or advertising, with a focus on social/digital content and media.
• Undergraduate degree in business, marketing, or advertising.
• Extensive experience planning and executing social and digital media content and campaigns in collaboration with internal stakeholders and external agencies.
• Analytical ability and data-driven approach to campaign planning and measurement.
• Experience directly managing social media accounts and hands-on experience with both organic and paid media content on key platforms.
• Passion for travel, emerging social platforms, and digital trends.
• Creative but also process-oriented; strong time management, communication, and organizational skills.
• Fully proficient in Microsoft suite/environments (PowerPoint, Excel, etc.).

Nice-to-haves

• Travel/hospitality brand or marketing experience.
• Excellent writing and presentation skills.
• Proficient in social media tools, such as Sprinklr.
• Experience with Photoshop or additional photo editing tools for content creation.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedules
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match