Senior Social Media Manager

Urban Stems - New York, NY

Full-time - Senior

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

UrbanStems is revolutionizing floral gifting with chic, New York-designed arrangements crafted from exclusive, premium stems sourced globally, delivered exactly as seen online with fast, stress-free delivery nationwide. Recognized as one of Inc. 500's fastest-growing companies and partnering with celebrities, creators, and iconic brands like Vogue, Laneige, Sol de Janeiro, Starbucks Reserve, Netflix and more to deliver joy nationwide. We're on the hunt for a visionary Senior Social Media Manager to lead our rapidly expanding organic social channels and drive our creative vision to the next level. This role is pivotal to amplifying our brand presence, fostering meaningful celebrity, creator & brand partnerships, and creating impactful content that resonates with our audience and amplifies our campaign strategy.

Responsibilities

• Develop and execute cutting-edge social media strategies that align with UrbanStems' brand values and marketing objectives.
• Build a detailed, forward-thinking content calendar that integrates campaigns, launches, and brand storytelling.
• Identify and jump on real-time opportunities to create culturally relevant content that keeps the brand ahead of trends.
• Craft KPI-driven strategies to convert engagement into measurable traffic, sales, and community growth.
• Decode platforms and master the ever-evolving art and science of TikTok, Instagram, YouTube and LinkedIn, leveraging data to crack algorithms and drive engagement, conversation, and commerce.
• Use tools like Dash Hudson and Google Analytics to track performance, uncover insights, and optimize strategies.
• Provide comprehensive reports to stakeholders, showcasing ROI and actionable opportunities.
• Cultivate and maintain relationships with celebrities, creators and brand partners that align with UrbanStems' mission and values and drive growth.
• Oversee campaigns from ideation to execution, ensuring KPIs are achieved.
• Act as the primary channel owner, ensuring strategic consistency across all platforms.
• Provide clear, strategic guidance for partners, ensuring assets align with brand voice.
• Work closely with paid media teams to develop ad-ready content that performs.
• Stay ahead of platform innovations and cultural shifts, proactively integrating them into the brand's strategy.
• Act as a tastemaker, identifying and capitalizing on emerging trends and opportunities.

Requirements

• 5+ years of social media marketing experience, ideally with lifestyle brands.
• Expertise in photography, videography, and tools like Canva, Photoshop.
• A deep understanding of social commerce, community-building, and platform capabilities.
• Comfort with data tools like Google Analytics to inform decisions and measure performance.
• A passion for internet culture and an intuitive understanding of what drives engagement and connection.
• A team player who thrives in fast-paced, evolving environments.
• A love for storytelling, creativity, and flowers, with a drive to create campaigns that inspire connection.
• Adaptable, proactive, and eager to roll up your sleeves.

Benefits

• Collaborative and innovative environment that values creativity and bold ideas.
• Opportunity to shape a national brand's voice and drive meaningful growth.
• Commitment to diversity and creating an inclusive workplace.