Hadassah - New York, NY
posted 2 months ago
The Senior Social Media Manager will drive Hadassah's social media strategy and play a key role in developing policies for the national organization. This position involves managing daily activities across Hadassah's social media platforms, leading trainings for volunteers, staff, and leaders, and contributing to the creation and refinement of social media policies. The Senior Manager will recalibrate strategies based on analyzing metrics, provide monthly reports and recommendations, and work with key staff to develop and implement dynamic campaigns. Additionally, the Senior Social Media Manager will manage and help plan the organization's social media calendar, ensuring that all content aligns with the organization's goals and messaging. In this role, the Senior Social Media Manager will research, plan, and execute multimedia social campaigns, both organic and paid, while relying heavily on analytics and evolving nonprofit best practices. The manager will represent the organization externally on social media taskforces and collaborations, develop crisis communications for social platforms, and track and report on the performance of campaigns to ensure departmental goals are met. Crafting compelling narratives across different channels and training staff to enhance their social media presence are also key responsibilities. The Senior Social Media Manager will produce, publish, and share daily social content that builds meaningful connections and encourages targeted audiences to take action. Collaboration with cross-functional teams to expand the impact of new initiatives and promote community outreach is essential. The manager will also create digital guidelines, training materials, and conduct workshops to improve the performance of units and chapters across the country. Staying up to date on platform audience behaviors and trends is crucial for success in this role.