Senior Social Media Manager

$70,000 - $80,000/Yr

Robb Report - Miami, FL

Full-time - Mid Level

Miami, FL

Publishing Industries

About the position

The Senior Social Media Manager at Robb Report will lead the audience development team, focusing on enhancing the brand's voice across various social media platforms. This role involves strategizing the rollout of major stories, managing a small team, and growing the social audience, which currently exceeds 1.35 million followers. The manager will also collaborate with the editorial team and contribute to the luxury content coverage across multiple categories.

Responsibilities

• Craft strategies to grow our audiences on Facebook, Twitter, Instagram, TikTok, and more.
• Manage, schedule, and post content on social and other platforms.
• Develop strategies to roll out major stories and cover tentpole events.
• Work collaboratively with Robb Report's video team to create impactful short-form video for our social channels.
• Pull and analyze social data.
• Identify opportunities to recirculate evergreen content.
• Work with our sales and marketing teams.

Requirements

• 3-5 years of experience managing social media accounts for a publisher.
• Ability to manage a team and juggle multiple requests in a fast-moving environment.
• Attention to detail and an intuitive understanding of how people interact with content on different social platforms.
• Understanding of pressing topics for diverse cultures and communities.
• Experience with social media management and analytics tools (True Anthem, Creator Studio, etc.).
• Basic photo/graphic/video editing skills a plus (Adobe Suite).

Benefits

• Competitive salary range of $70k - $80k with potential for renewal after 12 months.