Liberty Mutual - Boston, MA
posted about 2 months ago
As a Senior Social Media Marketing Manager at Liberty Mutual, you will play a pivotal role in managing the Executive LinkedIn Program, which is integral to our enterprise goals. This position is part of the Global Brand & Communications team, where you will be responsible for planning, developing, and implementing complex marketing campaigns on LinkedIn. Your efforts will focus on promoting Liberty Mutual as a premier workplace and attracting top-tier talent to our organization. The role requires a strategic approach to managing social media channels, particularly LinkedIn, to enhance brand awareness and engage both prospective talent and current employees. In this position, you will oversee the content strategy and development process for the LinkedIn channels of key leaders within Liberty Mutual. This includes managing content reviews and approvals with internal stakeholders and ensuring timely publication of content. You will create compelling and engaging LinkedIn content that aligns with each executive's communication strategy and personal brand, ensuring it resonates with their target audience to drive high-performing results. Collaboration is key in this role, as you will work closely with various internal partners, including Enterprise Communications, Public Relations, Talent & Digital Marketing, and DEI, as well as external creative agencies. Staying updated on social media best practices is essential, as you will conduct regular competitor analysis and industry research to identify opportunities for enhancements. You will also be responsible for performance reporting, understanding KPIs associated with social channels, and managing all reporting needs for the Executive LinkedIn Program, crafting presentations that showcase social media results, insights, and recommendations.