Tiktok - San Jose, CA
posted 4 days ago
As a Senior Software Engineer on the Ads Measurement team at TikTok, you will play a crucial role in developing scalable technology foundations that support various advertising systems. The Ads Measurement team is dedicated to helping marketers and brands understand the true business value generated by TikTok across all their paid channels. This involves working on a range of products that include brand lift, conversion lift, cross-media measurement, viewability, and invalid traffic, as well as innovative features that incorporate privacy-enhancing technologies (PETs). Your work will directly impact the effectiveness of advertising on the platform, allowing for better insights and data-driven decisions. In this position, you will be responsible for developing various scalable ads systems, which encompass serving, targeting, measurement, conversion, ranking, and reporting functionalities. You will collaborate closely with product and business teams to align on the product vision and ensure that the systems you develop meet the needs of the business and its clients. Additionally, you will integrate with third-party partners to enhance the capabilities of the ads systems and ensure seamless operation across different platforms. The ideal candidate will have a strong background in software engineering, particularly in building large-scale backend systems and data pipelines. You will be expected to leverage your technical expertise to launch products that extract real signals and provide scientific methodologies to enhance advertising effectiveness. Your curiosity towards new technologies and entrepreneurship will be key in driving innovation within the team and contributing to the overall mission of TikTok to inspire creativity and bring joy to its users.