Yahoo Holdings - Baltimore, MD
posted about 2 months ago
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. The Marketing Enablement team at Yahoo is dedicated to engaging consumers with personalized, relevant, and timely experiences that enhance engagement with Yahoo's core offerings and promote the adoption of paid services. Our mission is to empower marketers to create and optimize campaigns with speed and autonomy, supported by robust segmentation capabilities and cross-channel performance reporting. We provide user activity data, user segments, and profiles to downstream systems for campaign targeting and optimization in both real-time and batch modes at Yahoo scale. This effort aims to create the most relevant end-to-end experiences and offers for consumers across the ecosystem and partner ad platforms, while maximizing value and yield for the business. By increasing engagement through personalization and delivering the right offer or content at the right time, we aim to drive improvements in user engagement, acquisition, subscription numbers, and overall revenue.