Senior Specialist - Consumer Public Relations (Hybrid)

United Airlines - Chicago, IL

Full-time - Mid Level

Chicago, IL

Air Transportation

About the position

The Senior Specialist - Consumer Public Relations at United Airlines is responsible for shaping the public image and building the brand through strategic communications campaigns. This role involves engaging with media partners, developing press materials, and collaborating across departments to promote United's initiatives. The position is hybrid, requiring two days in the office per week, and is integral to the Corporate Communications team.

Responsibilities

• Engage business partners and key media influencers to shape United's public image.
• Conceive, manage, and implement communications campaigns to promote the United brand.
• Lead the strategic development and execution of consumer PR plans to raise brand awareness.
• Build and maintain relationships with reporters across various verticals.
• Develop press releases, pitches, media briefing documents, and reactive statements.
• Provide PR counsel to business partners and executives.
• Collaborate across departments to support key business objectives.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or related field.
• Minimum of 3 years of corporate communications experience.
• Experience in media relations, including pitching stories and securing coverage.
• Ability to translate complex messages into compelling media stories.
• Experience in a fast-paced, global environment with high performance expectations.
• Strong writing skills for consumer-friendly press releases and media statements.
• Ability to confidently pitch media and cultivate relationships with reporters.
• Experience developing integrated communications plans.
• Polished executive presence and ability to work with all levels of employees.

Nice-to-haves

• 4+ years in corporate communications or related field.

Benefits

• Competitive benefits package including parental leave and 401k.
• Employee-run Business Resource Group communities.
• Privileges like space available travel.