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The Senior Specialist, Customer Marketing Sourcing & Qualification plays a critical role in identifying, evaluating, and prioritizing potential customer advocates for the Customer Marketing team. This position involves collaborating with various internal teams, such as Sales, Customer Success, Product Management and Product Marketing to source and qualify customer stories that showcase the value and impact of ServiceNow's solutions. The Sr. Specialist will develop and execute strategies to maintain a robust pipeline of customer advocates for the storytelling and reference programs and ensure alignment with ServiceNow's marketing objectives.