Senior Specialist, Marketing Content & Media

TaylorMade Golf - Woodbridge, VA

Full-time - Mid Level

Hybrid - Woodbridge, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Specialist, Marketing Content & Media is responsible for the development and execution of TaylorMade Golf Canada's social media content calendar and consumer/influencer engagement across all social platforms in order to 'Tell a Great Story'. This role aids in the creation and distribution of all paid media assets including social, digital, print, and TV for the TaylorMade brand, while supporting creative for DTC paid media executions.

Responsibilities

• Develop Canadian content strategy and concepts that are unique to Canadian social channels and complement global product branding.
• Plan, produce and execute Canadian content including original graphics, imagery, and video featuring athletes, golfers, and products.
• Capture images, video, and audio using TaylorMade equipment, with skill to edit final product.
• Execute and maintain ongoing content calendar to support TaylorMade Golf Canada social media channels and digital marketing initiatives.
• Lead contest creation and execution from contest rules to fulfillment for audience building initiatives.
• Identify, engage, track and analyze a robust network of Team TaylorMade ambassadors and influencers.
• Evolve, activate and grow influencer network to produce content for Canadian channel and collaborations.
• Establish KPIs for audience development goals across various collaborations and channels.
• Plan and execute within owned social channels including Instagram, TikTok, Twitter, Facebook, and YouTube.
• Moderate and provide ongoing engagement on social platforms.
• Deliver messaging across multiple platforms, listening and engaging with the community.
• Follow golf and weekend tournaments, providing commentary at relevant times.
• Support development of paid media plan with agency and executing trafficking of Canadian advertising.
• Execute TV ad approval, creative traffic sheets, and spot distribution to stations.
• Monitor and analyze ongoing media plan results and analytics.
• Support deployment of press releases and assets for earned media coverage.
• Support development of trade custom fitting website platforms.
• Create advertising and creative assets for TaylorMade Performance Centre and Performance Lab.

Requirements

• Bachelor's degree in marketing, communications, or writing, strongly preferred.
• 2+ years' experience in social media/digital marketing role.
• Documented experience creating successful community-building campaigns.
• Creative ability and experience with Adobe Design Suite such as Photoshop.
• Photography/Video skills and experience.
• Fluent in English; French language an asset.

Nice-to-haves

• eCommerce business experience.
• Experience with B2B platforms preferred.
• Knowledge of social media monitoring/publishing/listening tools.
• HTML and JavaScript knowledge preferred.

Benefits

• Equal opportunity employer.