Senior Specialist, SEO

Build-A-Bear Workshop - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

Miscellaneous Manufacturing

About the position

The Senior Specialist, SEO at Build-A-Bear is a strategic role focused on optimizing website traffic to enhance brand awareness, visibility, and user experience. This position plays a crucial part in driving long-term ROI and reducing customer acquisition costs through effective SEO strategies and collaboration with various teams.

Responsibilities

• Conduct keyword search analysis
• Optimize internal links
• Implement technical, platform, and navigation improvements
• Communicate insights and recommendations to maximize SEO opportunities
• Act as the primary point of contact for SEO agencies
• Support technical SEO through JIRA ticket creation and grooming
• Leverage Salesforce Commerce Cloud for catalog structure and growth
• Assist in monitoring the SEO suite
• Perform competitive research
• Stay updated on SEO trends including structured data and core web vitals
• Document Standard Operating Procedures
• Collaborate with the Content Team to create Content Briefs
• Ensure SEO strategies align with marketing goals
• Coordinate with team members to set agendas

Requirements

• Minimum of three years' experience as an SEO specialist
• Expert in Google Search Console
• Proficient in Salesforce Commerce Cloud
• Proficient in Microsoft Excel
• Skilled in Web Analytics

Nice-to-haves

• Bachelor's degree with 4 years working in a directly applied SEO function
• Experience with Ahrefs, Search Console, Screaming Frog, Google Analytics