9Rooftops - Chicago, IL
posted 1 day ago
About the position
Our Trajectory team is growing! Trajectory, a 9Rooftops company, is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services. We are seeking an experienced Senior Strategic Planner to join our Trajectory team in our Chicago office. As the Senior Strategic Planner, you will be responsible for bringing consumer insights to the forefront of our clients marketing solutions. This versatile strategist will uncover key insights and design strategic recommendations to build more meaningful connections between a brand and the customers it serves.
Responsibilities
- Understand business, category and cultural dynamics around our clients brands to inspire creative solutions
- Turn information and knowledge into actionable strategies
- Identify emerging cultural trends that fuel powerful, unexpected briefs
- Build sound strategic frameworks including creative briefs, brand positioning and brand and message architectures to establish a strong campaign foundation
- Create comprehensive communications plans and content strategies to ensure cohesive and impactful messaging across channels
- Partner closely with Research, Data Science & Analytics, Creative, Account Management and Media teams to design overarching strategies across disciplines
- Interface directly and develop trusting relationships with clients
Requirements
- Bachelors degree with a minimum 3-5 year(s) of experience
- Previous agency experience strongly preferred
- Willingness to work on tobacco products
- Strong concise creative and business writing skills
- Strong presentation and storytelling skills, with experience engaging mid- to senior-level clients
- Ability to collaborate across all teams (media + creative + analytics + insights)
- Word, PowerPoint, and Excel skills are required
- Contributes to a positive team work environment
- Up to 20% travel may be required
