ServiceNow - San Diego, CA

posted 2 months ago

Full-time - Senior
San Diego, CA
5,001-10,000 employees
Professional, Scientific, and Technical Services

About the position

We are looking for a Senior Technical Product and Solutions Marketing Manager to develop and execute a technical marketing content strategy for ServiceNow's Employee Workflows (EW) product suite. This strategy will help our prospects, customers, and partners understand the capabilities of ServiceNow's EW solutions. We need someone who is action-oriented, and capable of creating unique and engaging technical content that highlights the value of EW within the ServiceNow Platform. This position is more technical than marketing-focused therefore, a background in HR Service Delivery, Talent Development, Workplace Service Delivery, and/or Legal Service Delivery on the ServiceNow Platform is required. In this role, you will help build a world-class technical product marketing function by delivering technical marketing content for ServiceNow's Employee Workflow suite of products. You will define and execute technical product marketing deliverables including but not limited to videos, demos, sales enablement presentations, blogs, webinars, sales tools, marketing events, and campaigns all aligned to the core value proposition and messaging for ServiceNow's EW solution offerings. Your ability to develop compelling content, including short videos, demos, and marketing events, will be crucial in communicating the core value proposition of ServiceNow's EW solutions. You will lead technical product marketing programs and manage the cross-functional implementation of the plan, ensuring that sales teams, field marketing, and partner organizations are properly informed about all technical and thought leadership content. Additionally, you will partner with product management, product line sales, solution consulting, and product marketing to achieve a shared understanding of ServiceNow's Employee Workflow markets and desired product direction. Presenting technical marketing content to internal and external audiences, including ServiceNow's Knowledge Conference and industry tradeshows, will also be a key responsibility. Engaging customers, partners, and analysts in online communities and social media will leverage your technical marketing and thought leadership content.

Responsibilities

  • Help build a world-class technical product marketing function by delivering technical marketing content for ServiceNow's Employee Workflow suite of products
  • Define and execute technical product marketing deliverables including videos, demos, sales enablement presentations, blogs, webinars, sales tools, marketing events, and campaigns
  • Develop compelling content aligned to the core value proposition and messaging for ServiceNow's EW solution offerings
  • Lead technical product marketing programs and manage the cross-functional implementation of the plan
  • Partner with product management, product line sales, solution consulting, and product marketing to achieve a shared understanding of ServiceNow's Employee Workflow markets
  • Present technical marketing content to internal and external audiences, including ServiceNow's Knowledge Conference and industry tradeshows
  • Engage customers, partners, and analysts in online communities and social media

Requirements

  • 10+ years of experience in technical product marketing, solution consulting, sales engineering, product management, or solution architecture in the market area of HR Service Delivery, Legal Service Delivery, Workplace, Talent Development, HRMS
  • Creative and innovative storyteller that can translate strong EW narratives into best of breed demos
  • Hands-on Experience with ServiceNow's EW product suite and the ServiceNow Platform
  • Demonstrated ability to learn new technologies such as Reprise, Figma, Camtasia, Adobe Photoshop, and Demo Easel
  • Very strong written and oral communication skills, an excellent storyteller
  • Exceptional people skills to interact with executives, colleagues, cross-functional teams, partners, and customers
  • Confidence and work ethic to perform exceptionally in a fast-changing, demanding, and unstructured work environment
  • Bachelor's degree

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations
  • Flexible time away plan
  • Family leave programs
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